Process

Competitive Analysis

BelWo’s SEO team takes a comprehensive look at the competitive marketplace for your most superior keywords. Frequently you will find many businesses competing for a share of the traffic on your keywords, even though they might not be direct competitors. It is essential to understand what the competition is doing so you can take advantage of their weaknesses and any other potential opportunities. Our competitive analysis report provides you with this critical information. We’ll take our research and develop specific strategies that will place your business above your competitors.

Keyword Research

An essential segment of our SEO services is to assist in clearly identifying the best possible keywords to target with your online marketing campaigns. Intelligent keyword choice is vital for reaching the correct audience. We will take your existing keyword list and develop it to include many more keywords and phrases that are pertinent to your business. Based on keyword search frequency and relevance to your website we will recommend alternative keywords to target.

Paid Search Marketing (PPC)

Pay per click (PPC) ads are the sponsored advertisements that appear on the right side or at the top of the organic search listings. Each time someone clicks on your PPC ad, you pay the search engines for that click. Our PPC marketing experts set up and manage cost effective PPC campaigns. PPC advertising offers you complete control over your keyword targeting and copy. PPC ads combined with an SEO campaign can be a very effective means of increasing your brand’s exposure in the search engines thereby increasing sales.

Local Search Optimization

BelWo’s local search optimization services help your web be located by individuals searching for local businesses. The number of people searching for local services continues to increase, thus the opportunity to get more business from a local search is continually growing.

Search Friendly Website Design

BelWo’s web design team focuses on building websites that will work for the search engines as well as growing your business. Too often web designers build websites that simply look attractive but do not achieve the desired results. At BelWo, our client’s satisfaction and success is the measure of our success.

Website Analytics

We analyze your website analytic reports to determine which keywords and search engines are driving traffic to your site and which of those keywords convert to new customers. This type of data helps us understand what is working. From this research we then make the necessary adjustments to fully optimize your search marketing campaign.

Contextual Advertising

Text advertisements that show up within the content, on targeted websites, are considered contextual advertisements. Similar to PPC search ads, these advertisements can be targeted either by relevant keywords or by the URL of the website displaying the ad. BelWo will guide you in how to best take advantage of contextual ads.

Content Development

BelWo’s content writers focus on search engine optimization while producing high quality content that is consistent with your marketing message. Unique content is important for SEO, but one must also keep in mind the same content needs to sell your services or products to potential clients. Our team will work with you to create a web content strategy that continually delivers fresh content on your website.

Having content that ranks high on search engines doesn’t always mean that it’s the most interesting to your customers. BelWo’s writers combine optimization with creativity to give you the best results for both search engines and your site visitors.

Online Contest Marketing

When BelWo launched an online contest for a prestigious university, the school’s name was searched many times more often on Google alone. As they can attest, a successful online contest management campaign always has positive residual effects, with sales continuously outperforming the prior year.

BelWo’s contest online management carefully crafts contests to suit your target audience. We ensure that your contest is successful, easy to navigate and engaging for your participants.

Jupiter Research reports that online contests are the most popular activity among Internet users behind email, search engine searches, researching products and services, and gathering local information. Contact us today to discuss a custom contest strategy that best fits with your long-term marketing goals.

Link Building

A determining factor in how well your site shows up in search results is the number of relevant links pointing to your site. At BelWo, we use various techniques to acquire high quality links to improve your rankings in the search engines.

One of the most critical factors in your page rank on a search engine is the number of incoming links from relevant websites. Even if you have the best site on the web, your ranking will suffer without references from other sites. BelWo proactively searches, promotes and obtains links of the highest quality that will improve your search engine ranking.

Online Public Relations

BelWo’s expert team can optimize your press releases and marketing communications for the search engines and assist in spreading your message to a targeted audience with Online Public Relations. For the company who is interested in reaching a much larger and more targeted audience than with traditional PR, Online public relations is the ideal way to spread your message.

Blog Marketing

A blog is one of the best avenues to create unique and innovative search engine friendly content for your site. It will significantly enhance the customer’s experience. No matter if you need assistance in setting up a blog, updating the one you have or seek some advice, BelWo has the knowledge and experience to help you increase your blog visibility, traffic and sales.

Developing a personal relationship with your customers is becoming increasingly important. Blogs are one of the best ways to cultivate close relationships with your customers and develop loyalty and fans.